Promotion is one of the best ways to create awareness about a company and its products. There are different types of advertising – print media, electronic media, banners, advertisements, etc.
The kind of advertising you will choose for depends on your requirement and budget. There are many advertisements that look good only in the digital medium.
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No matter whatever you do, they'll fail to deliver the same effects in the print medium. Hence, it's important that before you choose the medium of advertising, you should have a detailed discussion with your advertising department. Find out what is the strategy that they have planned for? What do they want to achieve through it?
Banners are generally rectangular in shape and easily convey the message. Since they are big in size, it needs to be choosing for larger fonts to convey the information.
Banners are very helpful. You can make them attractive by choosing interesting colors like green, blue, orange, magenta, etc.
Keep in mind where you are displaying it. Since you have taken part in a fair, you can play with bright colors. They will help you to attract the required attention.